It covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process.. A guide that provides solutions for some of the most pressing problems
- Title : Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position (Hardback) - Common
- Author : (author) Howard Van Auken (author) Brad Vanauken
- Rating : 4.57 (846 Vote)
- Publish : 2015-11-28
- Format : Hardcover
- Pages : 320 Pages
- Asin : B00FDVOHWI
- Language :
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